Access Group acquires Napoleon Perdis to expand its market
On April 11, 2019, Access Corporate Group (hereinafter referred to as Access Group) announced the final acquisition agreement with Napoleon Perdis, a leading cosmetics brand in Australia. Mr. Perdis, founder of Napoleon Perdis, and his wife, Ms. Soula, will continue their involvement as Creative Directors in the company, while Henry Lee, who is experienced in retail fashion and the financial industry, will take up the position of CEO in Napoleon Perdis after the acquisition. Access Group further expands its industry presence with this acquisition, expending from the existing skin care business to the makeup sector and towards more international markets including China. At the same time, Napoleon Perdis’s channel resources in Australia and New Zealand also provide more options for Access Group to expand its online and offline platforms.
The Australian makeup giant Napoleon Perdis has been the embodiment of luxury, fashion, and charm. Since its founding in Sydney in 1991, Napoleon Perdis has established 85 concept stores and more than 100 counters in department stores. Now Napoleon Perdis runs retail stores throughout Australia, New Zealand and the United States. With good quality, innovative formula, unique names and highly recognizable packages, its makeup products across eyes, face and lips ranges are very popular among consumers. Besides, it is noteworthy that Napoleon Perdis has attracted a large number of loyal fans and become a trending topic on social media, well known by its industry peers and many millennials who are keen on social networking, fashion, and pop culture.
“Napoleon Perdis is one of the most dynamic cosmetics brands in Australia. Our focus in the future is to make the brand a global leader in the fast-growing cosmetics industry and expand its influence with social media among more consumers, especially millennials around the world. This is highly consistent with the brand development strategy of Napoleon Perdis,” said Ms Livia Wang, Managing Director of Access Group in Australia and New Zealand, “Mr. Perdis and his excellent team has created an outstanding and innovative brand. We look forward to working with them, and we believe that Henry’s leadership will bring glory and success to Napoleon Perdis in the future.
Henry Lee, the new CEO of Napoleon Perdis said, “We are excited to join hands with Access Group and combine our strengths. We believe that the cooperation will accelerate Napoleon Perdis’s pace to expand its business to international markets, especially the Chinese market. Access Group identifies with our unique philosophy, and has made a commitment to preserve the core philosophy that we rely on—to provide innovative and unique products for consumers and inspired their confidence to “enjoy life and dream boldly”. This philosophy is important to our brand, our consumers and our followers. This commitment, combined with Access Group’s outstanding global resources and channels, guarantees the continued global growth and success of Napoleon Perdis in the future.”