Access' Iconic Cosmetic Brand Accelerates Australian Expansion via Retail Giant David Jones
Napoleon Perdis Cosmetics under Access Corporate Group, the leading brand management company, has announced its launch into David Jones, marking a major retail development in the brand’s long-term expansion plan.
The rollout will initially commence online via davidjones.com in August. Napoleon Perdis will subsequently enter twelve David Jones department stores across the country, including key high-traffic locations Bondi Junction (NSW), Miranda (NSW) and Rundle Mall (SA), with plans to expand into additional stores in the future.
In light of this exclusive Department Store retail partnership, Napoleon Perdis will concurrently be exiting from Priceline stores nationally.
Of the expansion, Napoleon Perdis CEO Henry Lee says, “We are excited to announce our partnership with premium department store retailer, David Jones.”
“This reinforces our positioning as Australia’s number one prestige makeup brand and will also allow greater accessibility for customers to shop with us. This is just the start of our journey to reinvigorate our brand both domestically and internationally.”
Napoleon Perdis Cosmetics was acquired by Access Corporate Group in April 2019. Since its acquisition, the brand has been actively seeking to expand into new sales channels. This strategy has paid off, with new sales channels now accounting for 35% of overall sales.
Napoleon Perdis CEO Henry Lee says, “Our focus continues to be on catering to the needs of our customer base. We are always striving to achieve this by focusing on the extension of existing product ranges, the launch of newly formulated products and on providing a first-class in-store experience, which is an ode to the brand’s educational and artistry background.”
“We will continue on our mission to deepen the emotional connection with our customers and to re-establish Napoleon Perdis’ position within the market as a beauty authority.”
In just three years Access Corporate Group has grown from six brands in its portfolio to more than 25 premium quality health, lifestyle, and beauty brands. Under Access management, the brands achieved an average yearly sales growth rate of 200% over the past two years and this year are accelerating.