Global Wellness Summit Releases Annual Trends Report: "The Future of Wellness 2022"​

Access Corporate Group was one of the research sponsors and is proud to support the nonprofit Global Wellness Institute™ (GWI)

Experts identify 10 wellness trends: from a new soil-focused and survivalist wellness--to the men's body image crisis and women's health research gap finally getting addressed--to the rise of the wellness metaverse, certified wellness coaches, urban wellness playgrounds, and healthier senior living models.

The Global Wellness Summit (GWS) released its annual wellness trends report on Tuesday, February 8, 2022, 9 AM-Noon ET, the new directions in wellness that the organization believes will have the most meaningful impact on the industry and people worldwide. The 110-page report goes in-depth on the major shifts ahead in nutrition, wellness travel, wellness real estate, women’s health, men’s wellness, healthcare, technology, sustainability and spas. The trends were unveiled today at the first Global Wellness News™ media event in New York City.

The 10 Wellness Trends for 2022

1) Dirt-y Wellness: The Health of the World’s Soil–and the Impact of Soil Exposure on Human Health–Become More Important
2) Toxic Muscularity Comes Clean
3) From Wellness Tech to Technological Wellness
4) Senior Living Disrupted
5) Wellness Travel: Seekers, Welcome
6) Innovative Tech Closing the Gender Gap in Medical Research
7) Urban Bathhouses & Wellness Playgrounds
8) Next-Gen Naturalism: The Return of Self-Reliance
9) Health & Wellness Coaching Gets Certified
10) Wellness Welcomes the Metaverse

“If it’s always daunting to predict trends in the fast-moving wellness space, it’s especially so two years into a pandemic where the long-promised ‘post-pandemic world’ is becoming visible but is repeatedly delayed,” said Susie Ellis, GWS chair and CEO. “One thing that this forecast makes clear is that the future of wellness will be anything but a ‘restart’ of 2019. What consumers now need most, what they perceive as ‘true wellness,’ has profoundly changed.”

A few themes emerge in the trends report. With new awareness of the radical fragility of life and the planet, a “survivalist wellness” is emerging: More people are seeking resilience and self-reliance (see: “Next-Gen Naturalism”) and they’re now keenly aware that their own wellbeing is inextricable from the planet’s (see: “Dirty Wellness,” on how restoring the world’s soil and our connection to it become a major focus).

Another theme is tackling the glaring gaps, missing links, and underserved populations in both healthcare and wellness: from male body issues finally getting the attention that women’s have to innovative technology closing the women’s health research gap to “senior living” getting a dramatic rethink to the rise of professional wellness coaches dedicated to solving that great unsolved issue in both healthcare and wellness: motivating behavior change.

With the pandemic further subsuming us in a digital world, the future of wellness and technology is complex: The metaverse will plunge us into evermore immersive health and wellness experiences while a new “technological wellness” will have us interrogating our relationship to tech as never before. As always, the report covers the cool, new experiences rising in wellness: from pandemic-weary cities being reimagined as accessible “wellness playgrounds” to destinations answering the call of a new purpose-seeking wellness traveler, with experiences that help them grow intellectually, spiritually and creatively.

This is the only wellness forecast based on the insights of hundreds of global executives of wellness companies, economists, doctors, investors, academics, and technologists that gather each year at the GWS. The authors—top journalists, analysts and wellness experts—bring each trend to life with examples of the innovators and companies that are pioneering each concept.

Non-press can purchase the full report here (which includes virtual access to today’s 3-hour trends and research event).

“I encourage all entrepreneurs to be confident, authentic and down-to-earth. If you’re trying to be something you’re not, investors will see straight through it.”

SOURCE Global Wellness Summit

Originally published by Yahoo! Finance February 9,  2022