Gone are the days where businesses rely on traditional marketing strategies to build awareness, connection and growth. With social media on the rise, more and more companies are getting better at utilising digital platforms such as Facebook, Instagram, and YouTube.

While digital marketing can help in targeting a wider audience, ad blocking is still an existing problem. We are bombarded by 6,000–10,000 paid ads every day, and it can be an overwhelming experience for most people. If you’re just starting, you might want to try out different strategies that can impact consumer behaviour. Given the evolution of digital tools over time, it has also introduced a marketing strategy that cultivates relationships between brands and social media influencers.

Enter influencer marketing: a modern strategy that involves online personalities with a dedicated following. Influencers help businesses deliver a brand message by posting relevant content and engaging with their audience.

Why Should You Use Influencer Marketing?

Despite hundreds of brands that have already incorporated influencers into their marketing strategy, the idea of actually collaborating with online personalities still sounds daunting. As you slowly move away from the usual advertising methods, it’s pretty normal to come up with these sorts of questions:

• Are influencers expensive?

• How is this more effective than traditional advertising?

• How can they help brands convert followers into customers?

• Should I entrust the name of my brand to an influencer?

In influencer marketing, you can be assured of at least two things. First, it doesn’t only work for massive brands; second, influencers are easy to find and engage. If you want to get more insights on this, below are the benefits of influencer marketing:

Hiring Influencers Can Be Cost-Effective 

Even if you’re a small business owner that wants to up their marketing game, hire an influencer who can do all the talking for you. Aside from already having a distinctive following, these online personalities also charge less than other digital advertising platforms.

When you work with influencers, you will be surprised by how much you can save by using their packages. In addition, influencers also take their own photos and craft their content, so you no longer have to worry about extra production costs.

Reaching a Niche Audience Is Easy-Breezy

Although a Facebook ad campaign can save you the hassle of scouring the internet for influencers, it can still be a hit or miss. These ads usually run based on algorithms, so if the campaign isn’t executed properly, it can result in a missed or overlapping audience.

Of course, the results and experience are different when you leave part of your brand’s promotion in the hands of an influencer. But, since they are known as “experts” in a particular topic, they have built niche audiences that can be a perfect match for your brand.

Promoting Brands Without Being Too Pushy

Compared to some ads that usually scream “buy me,” promotions made by influencers feel more personal and authentic, rather than forceful. Organic reach is always guaranteed, knowing that there’s a possibility for followers to click or watch whatever they post. Another factor that makes influencer marketing a great strategy for your business is that it’s relatable and shareable. With fans liking, sharing, or even clicking on the link, you get more engagement and reach. Definitely a win-win!

Inspiring Trust Among Consumers

Paid ads can only generate leads if a consumer clicks on them. For example, you have been seeing this apartment ad on your newsfeed for weeks now; but you don’t find it relevant, so you scroll past it. Although it doesn’t mean anything to you, it affects a company’s relevance score.

Nowadays, more and more people rely on their favourite celebrities or influencers for reviews and recommendations. When people go on YouTube, they look for reviewed products and approved by their favourite vloggers. If it’s influencer-approved, there’s an element of trust.

Choose the Right Influencer for Your Brand

ACG has introduced a new business model that can impact consumers’ buying decisions. The ABM ConsuMerchant™ model is a brand management system in which Access involves content creators or online personalities to elevate a business’s connection to consumers and build an online presence.

Access has been helping several brands from across the globe. We have been known for our comprehensive approach to marketing, brand development, and distribution for years. Through our innovative strategies, we continue to connect clients to consumers passionate about wellness, beauty and lifestyle products.